What SEO actually is

Since I spend a lot of time helping people with web development in general and WordPress in particular, I’ve realised that many inexperienced users seems to have an almost mythical relationship with SEO.

It’s almost as they view it as something magical. I’m sorry to break your bubble if you are one of these people, but there is no magic involved in SEO. The only things involved are content, machines and the software running on those machines.

SEO is not wizardry
Getting good SEO results does not require consulting a wizard

SEO stands for Search Engine Optimisation. In short, it’s what you do to achieve your deserved position in Search Engine Result Pages (SERPs for short).

What you should do on your WordPress site to optimise it for SEO

  • Fill your site with good and valuable content, which your target group are interested in. This will keep readers on your site and that will improve your SEO results.

  • Share your content on Social Media platforms, and try to get others to follow suit. There’s no point in faking it though, try to keep it as natural as possible.

  • Make sure your site loads fast. Slow sites equals bad User Experience, and visitors will likely leave your site and go somewhere else if it’s too slow. I help site owners with speeding up WordPress sites by the way.

  • Install an SEO plugin like Yoast SEO and make sure to fill that with the required content.

  • Get others to link to your site, also called back linking. If trusted sites link to your site, you are more likely to climb the SERPs.

  • Give it time. Ranking high in SERPs doesn’t happen over night unfortunately.

Do you need help?

If you should need help with SEO on your WordPress site then please contact me using the contact form in the footer of this page. I don’t write content, but I do help people out with the technical side of WordPress SEO.

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